The Rack: Rotating Pop-up Practice and Trade Offers Brick-and-Mortar Appeal in Age of Thriving E-Commerce

0
Practice and Trade in The Village at Cross Keys

There’s a growing trend in retail: Large chain stores are losing sales to online shopping and e-commerce. And yet, the local shopping movement continues to grow and thrive. Nowhere is that clearer than at The Village of Cross Keys, which has jumped on the local bandwagon by investing in a new rotating pop-up shop called Practice and Trade located in the shopping center’s courtyard.

Practice and Trade features a range of businesses, from apparel to furniture and home goods. While the inventory changes monthly, the shop will focus on Baltimore and regional businesses, offering smaller and newer firms a chance to showcase their products and test the waters in a brick-and-mortar location.

Practice and Trade at The Village of Cross Keys

“We want to create an experience and a sense of urgency to get out of your house and come out,” said Katy Meacham, the curator and creator of Practice and Trade. “These days it has to be special, you have to give people a reason to make the effort to come to your space. Through programing and events and a feature on makers and small business, we’re hoping to create a plethora of options that will encourage people to get into the center.”

In addition to the rotating shop, Practice and Trade is hosting workshops and events to encourage people to return and engage in community activities.

Through July 1, Practice and Trade is showcasing two Baltimore companies. Cedar and Cotton, a vintage Home Furnishings Company based in Southwest Baltimore, specializes in mid-century modern furniture and home goods. Esther and Harper, a home furnishings company run by local musician Kris Masson, offers more beautiful pieces from the mid-century, as well as Moroccan imports and vintage glass.

Each month, Practice and Trade will rotate to an exciting new retailer. Stay tuned for upcoming pop-up shops, and follow along on Instagram.

Rachel Bone

Rachel Bone is a regular contributor to the Baltimore Fishbowl.