Under Armour is everywhere. Don’t believe me? Just go to any American mall, national park, high school, or wherever, and I guarantee that it’ll take you less than 10 minutes to spot someone bearing that distinctive logo.
That market dominance is reflected in the numbers: Last year, UA was worth $3.7 billion; this year, its valuation jumped to $4.1 billion. Sales also skyrocketed 20% to $1.2 billion, meaning that for the first time, Under Armour’s brand value exceeded that of Adidas, long the number two sports apparel company in the country. (Adidas is still worth quite a bit morethan UA… but not for long, I suspect.) The Baltimore-based company has cornered about 14% of the U.S. market, according to Forbes.
The number one sports apparel brand in the country? Duh, Nike — which boasts a brand value of $19 billion and 62% of the U.S. athletic footwear market. Wow.
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