As ESPN promotes the upcoming College Football Playoff, Baltimore resident Jeff Springer’s imprint can be seen all over the network.
Springer’s Hampden-based company, Custom Model Railroads (CMR), specializes in designing and building custom made structures and kits. Springer and CMR recently teamed up with Coyote Productions to create one of ESPN’s commercials.
The 60-second advertisement, which first aired in mid-December, features TV highlight clips of players from the four squads in this year’s field — Clemson, Michigan State, Alabama and Oklahoma — on Times Square-like buildings. It will continue airing through the national championship game Jan. 11, 2016 between the winner of the Clemson-Oklahoma Orange Bowl matchup Dec. 31 and Michigan State-Alabama Cotton Bowl showdown Dec. 31.