As ESPN promotes the upcoming College Football Playoff, Baltimore resident Jeff Springer’s imprint can be seen all over the network.
Springer’s Hampden-based company, Custom Model Railroads (CMR), specializes in designing and building custom made structures and kits. Springer and CMR recently teamed up with Coyote Productions to create one of ESPN’s commercials.
The 60-second advertisement, which first aired in mid-December, features TV highlight clips of players from the four squads in this year’s field — Clemson, Michigan State, Alabama and Oklahoma — on Times Square-like buildings. It will continue airing through the national championship game Jan. 11, 2016 between the winner of the Clemson-Oklahoma Orange Bowl matchup Dec. 31 and Michigan State-Alabama Cotton Bowl showdown Dec. 31.
“… I was really thrilled with it,” Springer said, “because I thought it turned out really well. It’s just really cool to see something you made pop up on TV, and it’s also not the first time people have used our products for ads.”
A lifetime model railroader, Springer, 50, had never been tasked with laying out a structure designed for football since founding his company in 1991. The structure he built for ESPN does not involve railroads.
For some, that might have presented a challenge, but not for Springer and not his distinguished team.
The Maryland Institute College of Art graduate said he and his staff of three employees use the same standard foundation for each project they are tasked with. From that point, the rest of the pieces usually fall into place.
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