A new grassroots organization is giving away umbrellas and training hair salon owners in voter registration to increase voter turnout among black women in Baltimore.
Black Girls Vote describes itself as “a grassroots organization” whose “goal is to empower Black women to change policy through the electoral process.” BGV founder and lifelong Baltimore-area resident Nykidra Robinson is using creative means to accomplish her goal, such as a poncho-and-umbrella drive.
“Rain always decreases voter turnout,” Robinson told Fusion‘s Collier Meyerson, “so we want our community to be prepared. So for our primary election in Baltimore, in April, we’re going to collect a thousand ponchos and umbrellas, so if it rains we’re literally covered.”
BGV also has plans to get 1,000 more black women on the rolls. To do it, they’re 200 women to do the registering, among them — salon and boutique owners and nail technicians.
“We talk about so many things in the salon,” Robinson said. “And there’s so much we talk around policy, some people might not know that.”
Robinson said BGV doesn’t endorse a particular party or candidate but “believe[s] political participation should be inclusive of all groups of society.”
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