Michael Owen teams up with lululemon athletica Harbor East for The Baltimore Love Project Capsule Collection, a limited edition of 500 lululemon garments adorned with Owen’s Baltimore-inspired designs.
Designed exclusively for lululemon Harbor East, each women’s What The Sport Tank and Men’s 5 Factor Short Sleeve will feature the commissioned street artist’s unique take on the yoga brand’s technical athletic apparel with an effort to spread the message of LOVE to the city of Baltimore.
On Thursday, July 16, from 7:00 – 9:00 p.m., lululemon athletica Harbor East will launch The Baltimore Love Project Capsule Collection at Barcocina, 1629 Thames Street in Fells Point. The event will feature a VIP shopping reception. Forty percent of the proceeds will go toward the next installment of Michael Owen’s LOVE murals in West Baltimore.
“I’m excited to partner with lululemon athletica and focus energy toward bringing Baltimore together especially considering all that our city has been through recently,” says Owen. “This new collaboration is a response to the unrest throughout Baltimore. The garments reference the LOVE pattern sprayed on boarded windows during the riots, while the mural will act as a permanent memorial.”
The Baltimore Love Project Capsule Collection for lululemon athletica will be available for sale in-store only at lululemon athletica Harbor East, 820 Aliceanna Street in Harbor East beginning Thursday, July 16th. The collection is limited to 500 garments available exclusively at the lululemon Harbor East location. The T-shirts will also be featured at Grateful Phlow, a jam band inspired yoga flow event happening Saturday, July 18th from 6pm-10pm at Union Craft Brewing, 1700 Union Avenue in Hampden.
About Michael Owen and the Baltimore Love Project:
The Baltimore Love Project expresses love by connecting people and communities across Baltimore City through love themed murals. Michael Owen is the creator and lead artist of the Baltimore Love Project. After living in Seattle, Cleveland and Orlando, Michael moved to Baltimore to attend Maryland Institute College of Art. Since receiving his BFA in 2004, Michael has been painting all around the United States, using galleries as well as the streets, including one of the world’s longest murals at 1/4 mile in length. Owen has collaborated with numerous brands including Faberge, Seagram’s, Toyota and Woven Accents.
For more information, visit www.michaelowenart.com.
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