At Harbor East boutique Sassanova, new owner Angela Tandy carries an ever-changing collection of fun clothing, shoes and accessories, perfect for the Baltimore woman who keeps up with fashion trends but also appreciates the classic look of preppy wardrobe staples. Angela bought the store last year from former owner Sassy Jacobs, who still owns the Bethesda store.
We spoke with Angie just after she returned from a post-Fashion Week trip to New York, where she was scouting looks for next season. Here’s what she had to say about owning a shop in Baltimore, her favorite classic pieces, and the top trends in fashion this fall:
You’re a relative newcomer to Baltimore – and new owner of Sassanova. What were you doing before your move here? How did you get into the fashion business?
I spent over 15 years in Washington, DC, before moving to Baltimore three years ago. I worked as a investor relations and marketing executive for technology companies prior to having children. I was a frequent shopper at Sassanova’s Georgetown and Bethesda locations while living in Washington and knew one of the owners because our children went to school together.
Shortly after moving to Baltimore, I received a call from her asking if I was interested in getting involved with the Baltimore store. The rest is history. Owning Sassanova is the most fun I have ever in my life had (while working). I love every part of being a boutique owner from the daily interaction with customers and employees to analyzing financial and performance metrics, meeting designers and of course buying for each new season.