Under Armour’s Port Covington development will span more than 128 acres, all told. The plans for 5.2 acres that are devoted to CEO Kevin Plank’s Sagamore Spirit distillery drew concerns from the Urban Design and Architecture Review Panel.
Baltimore Business Journal reports that UDARP members took issue with the “superficial” imposition of pastoral design themes on an area with an industrial history.
Notably, they criticized a proposed “bucolic” water tower, which would be fed by a truck hauling natural spring water from Plank’s farm. Why not build an industrial-looking water tower? Why not use water from the site instead? (Panelist Gary Bowden called the plan to truck in the water “even a little perverted.”) Can all these “stories” (of farm, whiskey, and water) be told “in away that hangs together?”
That’s not to say that Plank won’t get to build his distillery, or even that UDARP has nothing nice to say about the plans. But it teaches me that I never want to be in charge of developing even a single acre of land in the city.
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