Son of Bogie and Bacall to Film Cancer PSA in Baltimore

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Which parent do you think he favors?

Stephen Bogart, son of film legends Humphrey Bogart and Lauren Bacall, will be in Baltimore tomorrow to tape a movie trailer and public service announcement in partnership with the nonprofit Esophageal Cancer Action Network.  Humphrey Bogart lost his life to Esophageal Cancer in 1957. His estate has partnered with Baltimore-based ECAN to increase public awareness about the link between heartburn and cancer.

“ECAN has begun an impressive effort to put this little-known disease on the radar screen of at-risk people and their doctors. We hope our partnership and this campaign will allow us to reach a wide audience which has not yet heard the message that heartburn can cause cancer,” said Bogart.

The campaign will combine elements of the film icon’s work and life story to encourage screening that can prevent others from developing the disease. Stephen Bogart will narrate and appear in the message. All of the elements of the campaign will refer audiences to ECAN’s new Guide for Patients, which was created with input from doctors across the nation and provides information patients need to know about how heartburn can cause cancer.

Esophageal cancer is one of the fastest-increasing cancer diagnoses in the U.S. – up more than 400 percent in the past 20 years. Fewer than one in five esophageal cancer patients will survive five years, largely because the disease is usually detected at late stages. But when discovered early, or in the precancerous stage known as Barrett’s Esophagus, treatment can be highly effective.

Edited from Press Release

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