Brightside Boutique plans to relocate its Fells Point store to Harbor East, and will open a new concept at the current Fells Point space. Photo courtesy of Brightside Boutique/Instagram.

Brightside Boutique, which specializes in women’s clothing, home decor and other products, plans to relocate its Fells Point store to Harbor East.

The new Harbor East boutique location will open at 830 Aliceanna St. and will span about 1,000 square feet.

“I’m beyond thrilled to relocate our Fells Point boutique to Harbor East!” owner Christie Vazquez said in a statement. “Brightside will be a great addition to Baltimore’s widely known fashion district and to be amongst brands such as Sephora, lululemon, Free People, Anthropologie, and more is a dream realized.”

Vazquez added that Brightside will launch an additional concept out of the Fells Point space at 732 S. Broadway. Details for that project will be announced “in the near future,” she said.

“In the meantime, I’m excited to introduce Brightside to a new audience in Harbor East and to provide our loyal customers a new, innovative shopping experience,” she said.

Vazquez opened the first Brightside Boutique in Federal Hill in 2011. Since then, the company has opened boutiques in Fells Point, Hampden, Annapolis, Towson and Washington, D.C.

The boutiques feature Brightside’s own clothing line, Brightside The Label, and Baltimore-themed items alongside national brands, such as Free People, BDG, Levi’s ASTR, Voluspa and more.

“We look forward to welcoming Brightside Boutique and providing a space for another
locally-owned retailer,” stated Harbor East Management Group President Tim O’Donald.
“Christie has done a tremendous job connecting with her target shoppers and growing her
business over the years. We are excited to see Brightside continue to flourish as it makes its new home in Harbor East.”

In 2021, Baltimore magazine recognized Brightside Boutique as the “Best Contemporary Women’s Clothing.” The boutique was also featured on Business Insider’s list of “The 50 Coolest New Businesses In America” in 2013.

Marcus Dieterle is the managing editor of Baltimore Fishbowl. He returned to Baltimore in 2020 after working as the deputy editor of the Cecil Whig newspaper in Elkton, Md. He can be reached at