I bet Lt. Gov. Anthony Brown is ruing the day someone had the bright idea to dub him Maryland’s Obamacare “point man.” Since the completely unacceptable rollout, the face of the state’s health insurance exchange is about the last thing an aspiring governor would want to be.
Now Brown is in the classic political position of having to maintain that he was in charge — yet on the other hand totally in the dark — while not admitting any incompetence. Here’s how it’s done, folks:
1. Don’t apologize. But don’t simply not apologize; cast your refusal to apologize as the least you could do to respect all the people you should be apologizing to. When pressed for a mea culpa by state Sen. Allan H. Kittleman, Brown responded with this: “An apology would amount to very little for those Marylanders who are struggling.” Nice.
2. Make sure there is someone else who will enthusiastically take the blame. Brown has that in Maryland Health Secretary Dr. Joshua Sharfstein, who not only issued an unqualified apology to “the many Marylanders who have struggled with the website,” but even testified that he regretted not notifying the lieutenant governor of his concerns about the website’s performance. Cha-ching!
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