Courtesy MTA

After the state signed a $45,000 endorsement deal with Baltimore Ravens quarterback Joe Flacco to use his face on city buses, some in Baltimore are asking: Why canโ€™t the state spend the money to restore later hours for free transit rides for city schools students?

In early December, Councilman Zeke Cohen brought attention to a changed agreement in a bus contract between the Maryland Transit Administration and Baltimore City Schools. Up until this school year, the S-Pass program provided free transit rides to students until 8 p.m. According to a City Schools spokeswoman, the school system and MTA cut the end time for free rides from 8 p.m. to 6 p.m. at the beginning of the 2016-17 school year.

Cohen said it was a cost-cutting measure for the state that left many students unable to attend late-running extracurricular activities.

MTA Deputy Chief Operating Officer Sean Adgerson responded in December by saying any suggestion the change was made at studentsโ€™ expense to save money โ€œwas simply inaccurate.โ€

City leaders held public meetings and hearings to get feedback about the issue. Earlier this month, Cohen asked the MTA to cover the funding gap โ€“ an estimated $200,000 โ€“ to re-extend the hours. He wrote on Facebook that the โ€œamount of money is insignificant in light of the pain this policy has caused.โ€

Yesterdayโ€™s unveiling of MTA buses sporting Flaccoโ€™s face threw a new curveball into the debate. Flacco is receiving $45,000 to promote the rollout of Gov. Larry Hoganโ€™s BaltimoreLink program, set to debut in June.

As first reported by City Paperโ€™s Brandon Weigel, state Sen. Bill Ferguson of District 46 today started a public awareness campaign asking Baltimoreans to call on Flacco to highlight the S-Pass problem.

Let’s enlist @JoeFlacco to help us solve our MTA access problem for City Schools students! #PassToOurStudents pic.twitter.com/E2x9KVRfTV

โ€” Bill Ferguson (@SenBillFerg) January 26, 2017

โ€œDear Mr. Flacco,โ€ his message begins. โ€œStudents in Baltimore City recently lost S-Pass access to transit between the hours of 6p-8p.This prevents them from enrolling in productive after-school programs, sports, and part time jobs. Show our kids theyโ€™re elite.โ€

Ferguson encouraged followers to share the image with Flacco and the MTA via Facebook and Twitter using the hashtag #PassToOurStudents.

Cohen, meanwhile, was displeased about the announcement. He wrote on Facebook that โ€œthe Hogan Administration is willing to pad the pockets of a millionaire, while children in Baltimore are left stranded.โ€ He added that the City Council Education and Youth Committee, which he chairs, โ€œwill actโ€ next week.

Multiple spokespeople for both the MTA and the Baltimore Ravens have not returned requests for comment.

Ethan McLeod is a freelance reporter in Baltimore. He previously worked as an editor for the Baltimore Business Journal and Baltimore Fishbowl. His work has appeared in Bloomberg CityLab, Next City and...