Even if you’re too smart to read fashion magazines. Even if the last ‘new’ designer you know about is Vera Wang. Even then, you know that from time to time, Target (in a trend started by TopShop or maybe JC Penny with Martha Stewart) has been carrying special collections with big name designers, using fabrics and designs that make them affordable to the average Target shopper. To fashionistas, especially ones on a budget, these are major events. According to a local Target store manager,“for Missoni, we had people in here buying $3,000 to $4,000 worth of clothes at a time.” At less than $40 each, that’s a lot of zig-zag. Demand was so high, it famously crashed the Target website.

On February 5th, at 8 a.m., local Target stores will be featuring all or some of the new collection of Jason Wu for Target. You know Jason Wu — a young designer and fashion favorite ever since Michelle Obama wore his white dress to her inaugural balls. Designed exclusively for Target, and in-store just until March 6th, fashion editors are already raving . “We’ve said it before and we’ll say it again, we love this collection,” at the Huffington Post. “These pieces look far more expensive than they are,” at Fashionista.com. “Simply put, we want it.” at Lucky.

Okay. Okay.

The clothes are very cute. According to Wu, in an appearance on the Today Show, he was inspired by “French New Wave cinema,” with a nod to classic American sportswear. It’s a flirty, ladylike collection, with lots of bows, pleats, dainty ruffles and nice tailoring – yes, “gamine.” There will be something here for almost everyone.  Promoted as “fashion for the average woman” it must be said that this is strictly true only if the average woman is under 40 with no boobs.  Models are suspiciously accessorized with schoolbooks. Still, the accessories are beyond adorable, and there are always daughters and friends to shop for…Check out the pics.