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In a pre-Super Bowl press conference, someone asked Ravens quarterback Joe Flacco what he thought about cold-weather cities playing host to the Super Bowl. โ€œYeah, I think itโ€™s retarded,โ€ he said โ€” then immediately backtracked: โ€œI probably shouldnโ€™t say that. I think itโ€™s stupid.โ€ Despite an apology, over the next week, Flacco was condemned for his โ€œpoor command of the English languageโ€ and โ€œoffensiveโ€ word-choice. And now, Flacco (along with teammates Gino Gradkowski and Ed Dickson) has signed the Special Olympicsโ€™ R-Word Pledge, promising to never again use the term in a derogatory way.

Flacco has done a good thing in managing to turn a verbal slip-up into a teaching moment; the incident has gotten more attention for the Special Olympicsโ€™ โ€œSpread the Word to End the Wordโ€ movement:

The R-word hurts because it is exclusive. Itโ€™s offensive. Itโ€™s derogatory,Our campaign asks people to pledge to stop saying the R-word as a starting point toward creating more accepting attitudes and communities for all people.  Language affects attitudes and attitudes affect actions.  Pledge today to use respectful, people-first language.

More than 400,000 people have already signed the pledge to date โ€” including the three Ravens.