Lyft to Begin Offering Luxury Rides in Baltimore

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Photo via Lyft press kit

A new option coming to Baltimore: A Lyft ride around town in a Cadillac Escalade.

The ride hailing company announced today that it’ll begin offering Lyft Premier in Baltimore. The service allows passengers to request an upgraded vehicle with leather seats to pick them up. Options touted other than the Escalade in a release include the BMW 5 Series, an Audi A6 or a Lexus LS.

A look at the company’s cost calculator shows a Premier ride costs about twice as much as a normal one. However, if you’re hoping to give it a try without spending those extra dollars, Lyft is offering the coupon code “PREMXBWI” — good for $10 off of the first three rides.

Three in five customers previously told Lyft they wished they had the option to pick a luxury car, according to a release. Now, the San Francisco-based firm is rolling out Premier in 17 U.S. cities, including Baltimore and Washington D.C.

Lyft is joining the luxury ride hailing game years after Uber launched a similar service called UberLUX.

Only months ago, both firms were considering pulling out of Maryland altogether if the state didn’t cut them a break on their background check process, which doesn’t involve fingerprinting drivers. After the Maryland Public Service Commission made special rules for them, they decided the stick around, keeping the revenue from the app-based ride services flowing.

Ethan McLeod
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Ethan McLeod

Senior Editor at Baltimore Fishbowl
Ethan has been editing and reporting for Baltimore Fishbowl since fall of 2016. His previous stops include Fox 45, CQ Researcher and Connection Newspapers in Northern Virginia. His freelance writing has been featured in Baltimore City Paper, Leafly, DCist and BmoreArt, among other outlets. He enjoys basketball, humid Mid-Atlantic summers and story tips.
Ethan McLeod
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