Photo via Lyft press kit

A new option coming to Baltimore: A Lyft ride around town in a Cadillac Escalade.

The ride hailing company announced today that it’ll begin offering Lyft Premier in Baltimore. The service allows passengers to request an upgraded vehicle with leather seats to pick them up. Options touted other than the Escalade in a release include the BMW 5 Series, an Audi A6 or a Lexus LS.

A look at the company’s cost calculator shows a Premier ride costs about twice as much as a normal one. However, if you’re hoping to give it a try without spending those extra dollars, Lyft is offering the coupon code “PREMXBWI” — good for $10 off of the first three rides.

Three in five customers previously told Lyft they wished they had the option to pick a luxury car, according to a release. Now, the San Francisco-based firm is rolling out Premier in 17 U.S. cities, including Baltimore and Washington D.C.

Lyft is joining the luxury ride hailing game years after Uber launched a similar service called UberLUX.

Only months ago, both firms were considering pulling out of Maryland altogether if the state didn’t cut them a break on their background check process, which doesn’t involve fingerprinting drivers. After the Maryland Public Service Commission made special rules for them, they decided the stick around, keeping the revenue from the app-based ride services flowing.

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Ethan McLeod

Ethan McLeod is a freelance reporter in Baltimore. He previously worked as an editor for the Baltimore Business Journal and Baltimore Fishbowl. His work has appeared in Bloomberg CityLab, Next City and...