Tag: baltimore fire department

Baltimore Fire Chief Rushed to Hospital

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Photo via EMT City
Photo via EMT City

The call rang out on Sunday evening: A three-alarm fire on the 6400 block of Walter Avenue. Shortly afterwards, the Baltimore City Fire Department’s battalion chief was transported to Shock Trauma — but not because he got injured in the fire.

Baltimore’s Fire Trucks Are Ready for Your Ads. Please?

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First the firetrucks, next the manhole covers? Photo courtesy the New York Times.

While we may or may not see PETA’s vegan bikini babes on the sides of our firetrucks anytime soon, a Baltimore City Council resolution has paved the way to turn our service vehicles into roving billboards. But why stop with fire trucks? According to the New York Times, in the mid-west, KFC paid to fill potholes and replace fire hydrants in exchange for blazoning its logo over manhole covers. A local grocery store in Massachusetts sponsored new police cars with its name on the trunks and fenders. Subway stops in New York, Chicago, and Philadelphia are being re-named as if they were baseball stadiums.

Not everyone is happy with these developments, of course. “We are bombarded by ads everywhere we go, and these are public spaces meant to be reflective of the values of our society, co-opted by the private sector,” says Elizabeth Ben-Ishai of the Public Citizen’s Commercial Alert project. Plus, it’s easy to imagine situations where corporate sponsorship of public services creates some awkward (or unethical!) conflicts of interest.

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