Not long ago, Ed Benckert was driving his car and minding his own business when he saw those dreaded flashing lights in his rearview mirror. “What did I do?” he asked the cop who pulled him over. “Oh, nothing,” the cop replied. “I just want to take a picture of your car. My daughter loves zombies.”
You see, Benckert’s car is not like other cars; it features fake gore and a life-size, realistic looking zombie on the roof. It’s a tribute to the current zombie craze, but it’s also smart advertising — Benckert runs Laser Shark Design, a company that provides custom vehicle wraps, among other innovative marketing products. And the zombie car is a perfect example of how a car wrap can get you noticed: “I can’t leave the parking lot at Wegman’s without someone stopping me and wanting to take a picture,” Benckert says.