Mt. Washington residents are likely to have an active relationship with their financial advisors, while Hampdenites probably read Vanity Fair and like to go backpacking. Sound reasonable? Those demographic descriptions come right from market research company Nielsen, which does a lot more than just determine how many people watched a particular TV show. As part of their market-research system, they’ve sorted Americans into 66 demographic categories, from “Bohemian Mix” to “New Money” to “Power Couples.”
The ratings are based on data like consumer spending, household composition, and median age. But they also get way more personal, describing hobbies and lifestyle choices and even music preferences. We looked up a bunch of Baltimore-area zip codes to see if their system makes sense; find yours below, and let us know if it rings true!