Under Armour pledges $2M to support people impacted by coronavirus pandemic

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Under Armour’s Infinite reflective running shoes. Photo courtesy of Under Armour.

Under Armour, the global athletic apparel company headquartered in Tide Point, is pledging up to $2 million to support people affected by COVID-19, while also encouraging people to exercise while they are self-isolating in their homes.

The company is donating $1 million to hunger-relief organization Feeding America, and will donate up to $1 million worth of money and product to support Good Sports’ effort to provide equipment, footwear and apparel to youth sports leagues, as part of a 30-day fitness challenge.

“It’s our mission at Under Armour to make athletes better, and in these unprecedented times we are even more committed to providing our communities with essential resources,” Under Armour CEO Patrik Frisk said in a statement. “Through access to nutrition and fitness, we want to support the health and wellness goals that are being challenged at this time.”

Through partnerships with Feeding America and local food banks, Under Armour is seeking to ensure that families have access to meals during “current, and potentially extended, disruptions,” the company said in a statement.

Under Armour’s donation will target cities where the company’s employees live and work, including Baltimore; San Francisco; Nashville; Austin, Texas; Portland, Oregon; and Rialto, California, the company said.

Under Armour will host a 30-day Healthy at Home fitness challenge on its MyFitnessPal and MapMyRun platforms starting March 23. When users join the challenge, Under Armour will donate up to $1 million worth of funds and product to Good Sports, the company said.

“Even though we may not be physically together, we all have the same goal: to stay healthy and to keep others healthy, too,” Under Armour said on its website.

Marcus Dieterle


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