The Internet has dramatically changed the way marketing is done, and this certainly rings true for the real estate business. For realtors, expanding their real estate marketing efforts online means capturing new and valuable leads that they can later convert into sales.

Point2 is a leader in the development of real estate marketing tools, and has been for more than 10 years. Its complete suite of products includes agent websites, listing syndication, lead management, idx solutions, and the real estate listings portal Point2 Homes.

Agent Websites

Point2 agent websites are easy to set up and can be customized in order to achieve enhanced visibility on search engines. Agents can create professional looking  websites for individual properties or for their business.

Listing syndication allows agents to syndicate their listings on over 60 of the most important online real estate marketplaces, and more listing syndication partners are being added on a regular basis. An important thing to note here is that agents have complete control over where their listings are syndicated.

Lead management tools are efficient at managing relationships with prospective clients throughout the sales cycles. Agents can choose which listings to display to specific prospects, generate more leads with custom web forms, set up email campaigns, and more.

Point2 Homes

For home hunters, the Point2 Homes real estate listing portal provides homes for sale and for rent homes in Baltimore, and a comprehensive data package. The powerful map search engine is an intuitive way to visualize properties directly on the map, and it allows users to customize the search process at neighborhood level, zip code level, by doing a radius search, or even by drawing their own customized area. Additional filters include property type, price range, number of bedrooms/bathrooms, square footage, and more.

So we invite you to try the complete marketing toolkit offered by Point2. You will find it very valuable in your real estate marketing efforts.

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Point2 (www.Point2.com) provides real estate marketing and lead management software to brokers and agents. Point2’s solutions also include the real estate listings portal Point2 Homes (www.point2homes.com).  If you want to get up-to-date with the latest real estate trends and market reports, visit the Point2 Homes real estate news blog.