Remember back when photos required film, and that film came in limited roles? When your phone wasn’t also your camera? Well, today’s kids don’t. Tots growing up today get way more time in front of the camera than those of us who grew up pre-digital. My nephews have been mugging for photos ever since they popped out of the womb: a trip to the farmer’s market, a moderately good sand castle, an ice-cream cone all over the face are all now Kodak moments. And why not? You’ve got the phone, the kid, and all the digital memory you could ever want. So what’s it all boil down to? Kids today are far more practiced models than we ever were. Sure, you may have been just as adorable, but did the camera love you?
Wee Chic Boutique—Baltimore’s hippest children’s clothing store—has long been wise to this phenomenon. They know that Baltimore’s kids are super-cool, super-cute, and also great in front of the camera. Wee Chic (located in Green Spring Station in Lutherville) believes kids are never too young to enjoy great style and self expression, which could be one reason they’ve won Best of Baltimore awards three years in a row. But carrying such an amazing selection of kids clothing (featuring favorite designers such as Desiguel, Tooby Doo, Splendid, and Tea Collection) requires equally amazing kids to model the stuff. And so, Wee Chic is announcing its fourth annual Little Characters Search.
From February 11th until April 7th, you can submit your children’s photos to Wee Chic’s online photo gallery for a chance for them to be cast in the store’s Fall/Winter 2013 advertising and PR efforts. Images from the shoot will run in local publications such as Baltimore Magazine, The Baltimore Jewish Times and other traditional media outlets. And since you’ve got two whole months to submit photos, your little one is sure to have at least a few sweet-as-pie-angel-face days in there—mixed in with the chewing-gum-in-the- hair and applesauce-up-the-nose days, of course.
Little Characters has indeed become something of a phenomenon itself: more than 1,000 local “characters” were submitted for the first three years of The Little Characters Search. Of these, the selection panel chose 25 kids in 2010, 26 kids in 2011 and 30 kids in 2012 to be featured in Wee Chic’s campaigns. “The Little Characters Campaign is designed to celebrate local kids and Wee Chic’s unique approach to dressing them in a fun, creative advertising campaign that lets us really express what we do,” says Bridget Quinn Stickline, owner of Wee Chic. “We could never have imagined that Little Characters would have such an extensive following…We have created valuable partnerships along the way, both with Maryland families and other local, women-owned creative businesses.” Pretty cool. Not to mention that Baltimore Fishbowl and Laura Black Photography have partnered with Wee Chic for this year’s campaign. (We’ll post the newest photos every Friday!) So hurry on up—grab someone cute, grab the digital camera and make them say “cheese.”
To learn more about Wee Chic visit www.weechic.com. One-of-a-kind photographs of Baltimore’s most hip and stylish youngsters can be submitted directly to www.weechic.com/littlecharacters.
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