Towson University’s public radio station WTMD 89.7 relocated its transmission facility to the top of Towson City Center where the station’s new studios are located. The new facility, including a new tower and antenna, will improve the station’s coverage area, particularly to the west and south of Baltimore. Listeners should notice a significant increase in the sound quality in current coverage area.
General Manager Stephen Yasko said, “This new signal pattern will make WTMD available to more people. We expect to reach new listeners in Western Howard County and Montgomery County. The new transmission structure is significantly higher than our previous facility and is a directional antenna, able to push more power in different directions…We’ve even heard from some folks in Northwest DC who can now hear us in their cars.”
In addition, WTMD adopted a new logo as the station begins the next decade of serving the Baltimore/ Washington metro area with music, community driven events and programming. The logo is installed on the top of the station at Towson City Center. The new logo signage is visible from Dulaney Valley Road and Olympic Place, on two sides of the building. The logo features two distinct parts- the large orange circle with 89.7 inside and the WTMD letters in dark blue next to it. An orange lightning bolt separates the W from the TMD. The new logo is designed to represent how WTMD sparks interest in new music, the community and arts and culture in the Baltimore area. The “retro” look symbolizes WTMD’s passion about the station’s musical past and the future. The separating of the W from the TMD helps to accentuate WTMD’s relationship with Towson University and the Towson Community. While WTMD serves the entire central Maryland region, the station’s physical home is in Towson. The logo was designed by Planit.
WTMD also installed an electronic messaging board that provides those passing through Towson with music and event information. According to General Manager Stephen Yasko, “We envision this “Times Square” style sign as a community service.”