Global hip-hop star and newly minted Under Armour endorser A$AP Rocky took some time out of his tour schedule last week to hang out with some Baltimore teenagers.
Rocky stopped by the UA House at Fayette – formerly the Carmelo Anthony Youth Development Center – to work with the kids on some music during their afterschool program there, according to a release from the company. They held a discussion in the building’s music lab, after which Rocky got to fulfill some dreams by hosting a cypher freestyle session with them.
A company spokeswoman said video of the cypher sesh wasn’t available, and that Rocky dropped by on Thursday afternoon, which was one day after he visited Echostage in D.C. for his ongoing Too Cozy Tour.
For those who missed it, Rocky is actually Under Armour’s newest celebrity promoter. News leaked out in July that the brand had signed him to market some of its fashion products as part of a non-exclusive partnership. A subsequent announcement from September revealed the terms of the deal include feel-good stops such as this. The company said it has a “shared desire to positively impact the lives of youths in underserved communities” with Rocky, and that they’ll be collaborating “to build a series of philanthropic community-based programs and to develop new products.”
Signing Rocky was something of a coup for the South Baltimore-based athletic wear maker. So far this year the firm has had to reshuffle its C-suite after missing revenue targets, struggled to sell sneakers and further cut its revenue projections for 2017.
The company sent along some pictures from the UA House visit showing a beaming Rocky working with the teens. See above and below.