After representing Nike and Nordstrom last year, filmmaker John Waters is the new face of Saint Laurent menswear.

The Parisian fashion house posted two black-and-white images from a new ad campaign on its social media accounts today.

One (shown above) features a snarling John Waters, dressed in a black double-breasted jacket, with a black shirt and black polka dot tie, holding dark Saint Laurent glasses with the frames pointing to his pencil-thin mustache. The other shows Waters adjusting the same tie, glasses on. Both were taken by the noted photographer David Sims.

Residents might not know it by the lack of street closings in Bolton Hill, but this is Artscape weekend, the time of year when 300,000 people usually descend on midtown Baltimore to take part in the event billed as “the largest free arts festival in America.”

This year there will be no in-person Artscape festival, because the city and state are limiting crowd sizes due to the COVID-19 pandemic.

But the Baltimore Office of Promotion and the Arts (BOPA), which produces the annual festival, is still celebrating with three initiatives, starting with a virtual festival this weekend.

Loewe, an upscale retailer based in Europe, is paying tribute to Divine, the Baltimore-born performer and cult figure who once played “the filthiest person alive,” with a fashion collection and an online exhibition of rarely-seen memorabilia.

The fashion company has also introduced a face filter on Instagram that can make anyone look like Divine did in John Waters’ 1972 film “Pink Flamingos.”

As part of its initiative, called Loewe X Divine, the company announced that it’s making a gift to Baltimore Pride, the organization that puts on the annual Pride festival and other LGBT-oriented events in Divine’s hometown. It’s also donating 15 percent of all sales from its Divine collection to Visual AIDS, a New York City-based organization that supports artists living with HIV and AIDS.