Want a lump in your throat, in the best way?

This week the MD SPCA has launched the most adorable, uplifting, tear-jerking TV and radio campaign to promote pet adoptions and additional support of their lovely work on behalf of abandoned animalsโ€“the campaign will run for one month, airing on local TV stations and on WLIF-FM. Ready for the heart-pounding โ€œAwโ€ moment? Click here to watch now.

To help the cause, share the video on Facebook. Plus, sign up to make a monthly gift during the campaign and youโ€™ll score a โ€œFeel the Warmth of a Cold Noseโ€ bumper sticker, and will be enrolled in the organizationโ€™s Faithful Friends group.

If our encouragement isnโ€™t enough, the cute-dog-leaping-into-his-ownerโ€™s-arms commercial should do the quick trick. Kleenex recommended.