Want a lump in your throat, in the best way?

This week the MD SPCA has launched the most adorable, uplifting, tear-jerking TV and radio campaign to promote pet adoptions and additional support of their lovely work on behalf of abandoned animals–the campaign will run for one month, airing on local TV stations and on WLIF-FM. Ready for the heart-pounding “Aw” moment? Click here to watch now.

To help the cause, share the video on Facebook. Plus, sign up to make a monthly gift during the campaign and you’ll score a “Feel the Warmth of a Cold Nose” bumper sticker, and will be enrolled in the organization’s Faithful Friends group.

If our encouragement isn’t enough, the cute-dog-leaping-into-his-owner’s-arms commercial should do the quick trick. Kleenex recommended.