Under Armour plans to build a gigantic distribution center–and employ 1,000 people–on the site where the Sparrows Point steel mill used to be. How’s that for some old Baltimore/new Baltimore symbolism?
Under Armour, the local behemoth Baltimore adores (and adores complaining about), already employs 1,200 people at a distribution center in Curtis Bay. This new facility, which will open two years from now, will be the company’s fourth spot dedicated to fulfilling its growing number of online orders. UA spokespeople told the Sun that they considered locations in Tennessee, Indiana, and Ohio — but opted for a facility in their hometown instead. The 1.3 million square foot facility will be bigger than the giant distribution center that Amazon recently built in South Baltimore… not that anyone’s measuring or anything.
Sparrows Point is conveniently located near both UA’s current Locust Point headquarters and its massive new facility planned for Port Covington. It’s also symbolically resonant, as Sparrows Point still brings to mind Bethlehem Steel and the city’s days as an industrial powerhouse–for older Baltimoreans, at least. Maybe future generations in the city will just think of it as “the place where Under Armour moves boxes around.”
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