Under Armour Plans to Create Its Own Neighborhood

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Port Covington

For the past few years, Under Armour CEO Kevin Plank has been buying up land in South Baltimore. Yesterday, the Baltimore Sun reported that Plank has finally revealed his master plan: He basically wants to create an entirely new, trendy neighborhood for Baltimore.

Plank bought the struggling development a few years ago, attracted by its waterfront location and its proximity to Baltimore neighborhoods like Federal Hill and Locust Point. Consider Plank’s plans for Port Covington to be like a smaller, less extravagant (but still pretty extravagant) version of Mountain View, the Google HQ outside San Francisco. Mountain View has bike paths, wildlife areas, and greenhouses. Port Covington will feature a whiskey distillery and (possibly) a horse farm. Oh, and it will also be the home of Under Armour’s massive new headquarters.

Plank told the Sun that Port Covington was partly inspired by a trip he took to Dubai: “I thought to myself, we could do something like that.” Hopefully that doesn’t include an indoor snow park.



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