Baltimore Sun Switches Up Paywall — Again

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Baltimore Sun Buys Two Metro Area Papers

The newspaper industry has struggled to keep revenues up in recent years, and the Baltimore Sun is no exception.

The newspaper has attempted to monetize its website in various ways, from blanketing the site with an insane number of ads to designating premium stories that were only available to people who paid to subscribe either to the print or digital edition.

Now the editors are changing tack again, following many other sites’ lead by allowing non-subscribers to read 10 stories a month for free before putting up a paywall. Digital subscriptions still cost $1.99 per week — much less, incidentally, than subscribing to the print paper. But in a world where people are accustomed to free content on-demand, it’s an increasingly tricky proposition.



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