David Warnock

The crowded Baltimore mayoral race just got a little more complicated with the entrance of a new candidate: local millionaire David Warnock.

The Baltimore Sun reports that Warnock plans to formally enter the race today. Heโ€™s different from the many candidates already campaigning for mayor in ways that might both help and hurt him. On the plus side: Heโ€™s rich and well-connected. Heโ€™s displayed an interest in applying an entrepreneurial approach Baltimoreโ€™s longstanding problems by founding the Warnock Foundation and West Baltimoreโ€™s Green Street Academy. (Read more about Warnockโ€™s approach in our Big Fish interview with him.)

But there are also factors working against Warnock. His name recognition is low. Heโ€™s not an established politician (although some might put that into the plus column). Heโ€™s a rich white guy in a majority black city where many people struggle financially. For his part, Warnock doesnโ€™t necessarily see these as disadvantages: โ€œI think Baltimore likes winners,โ€ he told the Sun. โ€œIโ€™ve made a lot of money. Itโ€™s time for me to make a lot of change.โ€

But in a crowded field, the things that set Warnock apart might actually work to his advantage. One thingโ€™s for sure: This is going to be an interesting race.