DeRay Mckesson Hires DC Social Media Strategists Who Helped Obama, Bernie Sanders

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deray_mckessonA DC firm with a reputation for expert use of social media in elections is set to work on a Baltimore mayoral campaign.

According to BuzzFeed, Democratic candidate DeRay Mckesson hired Revolution Messaging to run online fundraising efforts for his mayoral campaign.

The firm is made up of staffers from President Obama’s ’08 campaign, which was renowned for its use of social media. More recently, the firm signed on with Bernie Sanders’ presidential campaign to run its digital efforts. Both presidential campaigns boasted high volumes of small contributions made via the web. In McKesson, they join forces with a candidate who already has big reach through more than 300,000 followers, most of whom were gained by the 30-year-old activist as he organized against police brutality.

BuzzFeed’s Darren Sands reports that Revolution thinks Mckesson “is the leader who can offer concrete solutions to make the city work for its people.

Stephen Babcock

Stephen Babcock is the editor of Baltimore and an editor-at-large of Baltimore Fishbowl.

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  1. Too bad no one in the city thinks that Deray is “is the leader who can offer concrete solutions to make the city work for its people.” What’s does he have to show that he can do this? Quitting his job to go raise hell in Ferguson, only to come back to Baltimore during the unrest in April? That doesn’t make a leader, IMHO.

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