It ran in “T” Magazine, the paper’s glossy, seasonal travel publication, and was paid for by Visit Baltimore. Perhaps remembering that New York Times readers are really into how “quirky” Baltimore is, the four-page ad emphasized our city’s “classic gems and quirky delights,” from A(rtscape) to Z(appa, Frank) — with nods to the “Kooky! Kitsch! Kinetic!” sculpture race, the Baltimore Symphony Orchestra, the Grand Prix, gay marriage, and Cafe Hon’s giant pink flamingo. It’s a little heavy on the kitsch, but there’s some substance there, too. As for the price tag? “For getting that kind of broad audience and that level of circulation, those projects tend to run about the same across the board,” Visit Baltimore’s chief marketing officer told the Baltimore Business Journal. You can see the PDF of the entire ad here — check it out and let us know what you think!
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