See what you can do with a camera, $300, a dog, and some cooperative friends? This 30-second Doritos ad was created by Centennial High alum Raj Suri and his crew on a shoestring budget as part of a competition that will select two crowdsourced ads to air during the Super Bowl. And one of those ads will earn $1 million for its creator.
Suri’s “Doritos Time Machine” spot is one of five finalists, and I have to admit, it’s absolutely Super-Bowl-ad quality. It’s hilarious, inventive, and flawlessly executed. In fact, it recalls the golden age of Super Bowl ads (which I place from 1997 to 2001).
If it makes to the big show I’ll consider it a consolation for our Ravens-less January.
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