Fear the JoS. A. Bank Sweater Vests of Rick Santorum

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Courtesy of Citybizlist – Give an assist to JoS. A. Bank Clothiers (Nasdaq:JOSB).

Without its sweater vests, Rick Santorum would be lost in the abyss of GOP presidential ne’er-do-wells. Instead, he has been basking in a recent surge that’s catapulted him ahead of Newt Gingrich and Ron Paul and just behind Mitt Romney in the Iowa caucus.

Earlier this week, he appeared on the Laura Ingraham radio show and proclaimed that it was when he started wearing his sweater vest at a speech two weeks ago that things started to change.

“If there was one event that really began the moment, it was that speech…So all the sudden the sweater vest was like, ‘Fear the vest,'” he said.

As the New York Times observes, “The vests have inspired their own Twitter feed – @FearRicksVest – and a Web site, FearRicksVest.com, which redirects to a pro-Santorum Facebook page. There is also a music video, ‘Sleeves Slow Me Down,’ on YouTube. The clip is loaded with catchy slogans like ‘Rick is getting ready to inVEST in you.'”

Where does Santorum procure these quickly-becoming-mythical creations?

According to the Times, Santorum buys most of his sweater vests from Baltimore-based JoS. A. Bank … even if he indulges in an occasional Brooks Brothers purchase.

If Santorum goes on to win the GOP nomination, perhaps JoS. A. Bank can begin to target a new, if highly exclusive – and presidential – demographic.



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