There’s another reason for fans to root for the Baltimore Ravens this football season.
For every reception the Ravens make, Tito’s Handmade Vodka will donate $100 (up to $35,000) to Warrior Canine Connection, a nonprofit that trains service dogs for veterans.
This is the third year that Tito’s and the Ravens are collaborating on their “Catches for Canines” program. Over the past two years of the program, the vodka company has donated a combined total of nearly $65,000 to Warrior Canine Connection.
“You get chills thinking about how much we’re allowed to help them help others,” said David Kent, Division Sales Manager at Tito’s Handmade Vodka. “It’s truly remarkable what we’re gifted to do, so we’re very fortunate.”
Additionally, the Ravens have concocted a special cocktail to be sold at M&T Bank Stadium, with $1 from each of those drinks benefiting Warrior Canine Connection as well.
It’s a fitting collaboration for Tito’s, the self-described “vodka for dog people.”
The company’s efforts to help tail-wagging pals began with a few dogs found around Tito’s distillery.
“We were a dumping ground, essentially, for stray dogs in the community,” Kent said. “At the distillery in Austin, Texas, there was a group at the distillery that thought it necessary to start doing something for these animals, so that’s how ‘vodka for dog people’ was created.”
In addition to the “Catches for Canines” program, Tito’s has provided charitable donations to other organizations to support yappy hours, pet adoption events, and other initiatives as part of their Vodka for Dog People program.
Kent said the reason for Tito’s commitment is simple: “we love animals.”
“Everybody loves a cat or a dog or an iguana or a snake…. We have an opportunity to give, and we try to give as much as we can in that animal community,” he said.
So, as Baltimore football fans root for their home team, maybe they’ll be encouraged to cheer – or bark – even louder than usual.
“We want the Ravens to do well,” Kent said. “We want people to show up. We want people to get excited. The more catches, the more money the charity makes.”
