Small businesses and non-profits are especially hard hit during the coronavirus outbreak. We get it! Baltimore Fishbowl is a small business, too. To help small businesses and non-profits, we will provide regular updates to let you know how they are coping.
The following is an update from David Morley, Principal at Zinnia Films, on how they are adapting and coping during these times.
How have you altered your business to adapt to the quarantine?
We have been working with our clients about video messaging related to COVID-19, for both their customers and their employees. Our in-person production work now includes social distancing measures and equipment disinfecting before and after entering our clients’ workspaces.
Are you doing something for the community or your employees that you want to share with our readers?
A lot of our contractors are out of work, so we have sent them financial gifts whenever possible. We have also been trying to support other local businesses that have been particularly hard hit, such as florists and restaurants. This has included donating to food banks, and donating packaged foods to people experiencing homelessness.
Just recently, Zinnia Films donated more than 60 meals to frontline healthcare workers at Mercy Personal Physicians at Lutherville. These workers are putting in long hours and risking their lives for the public. There aren’t many ways we can really say ‘thank you,’ but a good meal is a start. We reached out to our client, La Prima Catering, to provide the meals to Mercy, which is also a client. Catering companies have been hit particularly hard by the pandemic, with La Prima forced to lay off 148 of its 160 cooks, account executives, drivers, and waitstaff.
Supporting our clients in ways that go beyond the standard client-vendor relationship, and creating ways to tie their services together to help each other is not only the right thing to do. It is how all of us can get through this pandemic.
What is the status of your employees?
We were fortunate to receive some of the available PPP funds. We have been able to keep all of our workers employed, and actually converted two 1099 contractors to W-2 employees to help them weather the downturn.
How can readers help you get through the crisis?
Help each other. Also if any of your readers work at a business that might need to message in any way, I hope they will consider video. Video has become even more timely and effective than it was prior to this pandemic.
How are you coping, personally?
I’m doing well. We are grateful to have the work we do have. I’ve also been gardening, exercising, playing piano, catching up on shows, and trying to help teenagers with distance learning. Some of those things are more challenging than others.
Is there anything else you would like to share with our readers?
Stay safe and practice good hygiene. I’ve been staying away from national headlines over the weekends, and have found that that really helps to create some inner space.
If you represent a local small business or non-profit and would like to share your update with our readers, contact Nicole Allen at firstname.lastname@example.org. During the crisis, we will offer these sponsored posts for free as a service to the community until May 15.