After representing Nike and Nordstrom last year, filmmaker John Waters is the new face of Saint Laurent menswear.
The Parisian fashion house posted two black-and-white images from a new ad campaign on its social media accounts today.
One (shown above) features a snarling John Waters, dressed in a black double-breasted jacket, with a black shirt and black polka dot tie, holding dark Saint Laurent glasses with the frames pointing to his pencil-thin mustache. The other shows Waters adjusting the same tie, glasses on. Both were taken by the noted photographer David Sims.
“Very proud to have worked with John Waters for the Fall,” the label’s creative director, Anthony Vaccarello, wrote in his teaser for the fall campaign, officially launching later this month.
Also released today was an eerie, 14-second video, also in black and white, showing Waters looking at himself in a mirror.
“My name is John Waters,” the director says over an ominous, echoing tone. “Transgression is when you break the rules, and you make people laugh. It’s really mind control.”
Saint Laurent’s campaign comes a year after Waters was named to promote Nike sportswear and Nordstrom department stores and their Nordstrom x Nike store-within-a-store concept. Just last month, the Spanish label LOEWE unveiled a clothing line inspired by Waters’ muse, Divine.
Saint Laurent is affiliated with Yves Saint Laurent SAS, or YSL, founded in 1961 by Yves Saint Laurent and Pierre Berge. The fashion house is referred to as Yves Saint Laurent. Following a rebranding eight years ago, its ready-to-wear collection is referred to as just Saint Laurent.
Waters, 74, joins an eclectic line of celebrities who have been featured in Saint Laurent campaigns, including Keanu Reeves, Lenny Kravitz, Rami Malek, Marilyn Manson and Courtney Love.
The filmmaker and writer declined to comment about the campaign, saying he didn’t know anything was going to be announced today. “I’m thrilled though,” he said.