Courtesy of Bmore Media – India, Pakistan, Zambia and Honduras could get life-saving projects that boost maternal health, improve HIV treatment and reduce the incidence of malaria thanks to a $108-million federal grant to the Johns Hopkins Bloomberg School of Public Health’s Center for Communications Programs.
The U.S. Agency for International Development awarded the Center the five-year grant for health communication projects in developing countries. The Center, which manages programs in more than 30 countries and in the US, will evaluate, design and implement projects in partnership with the countries’ ministries of health and other local agencies, including advertising agencies.
Center Director Susan Krenn says the goal is to have a “population-level impact” by working across all levels, from government ministries to the health providers and community leaders. The center also wants to increase good health behaviors and to influence the social norms that impact those behaviors. The communications message is built into the campaign using various media, from the internet to radio.
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