Where can Baltimore’s Jewish community learn about events and news? Starting mid-September, they can look to JMore, a new magazine and website geared to this growing population.
Bucking the trend of today’s shrinking media market, Dr. Scott Rifkin, an entrepreneurial physician, has launched a new media company called Maryland Jewish Media. Beginning the week of September 18, 2016, the company will publish JMore a glossy monthly print magazine and an accompanying website, jmoreliving.com, targeted at Baltimore’s and Howard County’s Jewish community of more than 120,000.
Rifkin, owner of Mid-Atlantic Health Care, has assembled a team of media industry veterans to run the venture. John Coulson, a former CBS advertising executive and current managing partner at PressBox, has been tapped as managing partner. Alan Feiler, an award-winning editor and content producer formerly with the Baltimore Jewish Times, serves as editor-in-chief. Jonathan Oleisky, president of independent school marketing firm Kalix Communications and formerly with Alter Communications, has been hired as a management and editorial consultant. Lauren Esakoff, a former associate publisher at Smart Shopper, is the VP of sales. The company will employ nine full-time staff as well as a team of 20 freelance writers and reporters.
JMore will be available across all digital platforms, including the website jmoreliving.com, a weekly email newsletter, and social media. The monthly print magazine will be available at hundreds of distribution points throughout the Baltimore region and Howard County, including grocery stores, restaurants, and Jewish Community Centers. JMore will cover everything important to the Jewish community, from local and national news to sports, entertainment, fashion, events such as bar/bat mitzvahs, business news and profiles of Jewish community leaders and influencers.
“Our goal is to tell the story of Greater Baltimore’s Jewish community in a comprehensive, informed and engaging way,” said Dr. Rifkin. “The Jewish community is growing throughout the region, and Jewish millennials tell us that they’re proud of their heritage but they feel underserved. Our readers will see themselves and their friends, family, business associates and neighbors reflected in our content, and they can easily keep up with what’s happening in their communities.”
JMore is launching at a time when media companies need to adapt to a changing landscape. JMore’s combination of digital, print and social media is designed for a modern media environment.
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