The Super Bowl is a full-sensory experience. There’s the game, of course, and then there’s the highly coveted, infamously expensive advertisements. You’d be forgiven for missing some of it, including a bit of Baltimore flavor in an ad for TurboTax.
Local club musician TT the Artist recorded the song “All People Are Tax People” for the preparation software company’s spot, encouraging viewers to upload their W-2s with a camera phone and consult a CPA over a thumping beat.
The ad itself shows all sorts of people doing a rapid-fire butterfly dance while performing the oh-so-fun task of contemplating their taxes.
Watch it below.
On Twitter, TT (whose name appears as Tedra Wilson on her tax filing) said the national spotlight provided an important opportunity to spotlight African-American music.
Producing @turbotax Super Bowl song was a special moment for me. I’ve been making Baltimore club, house, bounce and edm inspired music for over a decade now as an indie artist. I am an advocate for OUR music for BLACK music. Thanks for love! #Blackhistory #Blackherstory ✊🏾✊🏿🎶
— Tt the Artist (@tttheartist) February 3, 2020
Wilson is no stranger to the small screen, having landed spots on “Broad City,” “Insecure” and the Netflix movie “Step Sisters,” to name a few. Her excellent 2015 music video for “Gimme Yo Love” is screening at the Baltimore Museum of Art as part of the exhibit “Mickalene Thomas: A Moment’s Pleasure.”
And we’d be remiss if we didn’t give a shout-out to local poet Kondwani Fidel, who has contributed to Baltimore Fishbowl, who performed his work “Beneath the Shell” for a Visit Baltimore ad. The commercial aired in local markets tuned in to the game last night.
Check it out here:
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