Think you’ve got what it takes to write the next great American anthem – for tacos?
Hunt Valley-headquartered spice company McCormick has teamed up with Keke Palmer, star of director Jordan Peele’s latest sci-fi horror film “Nope,” to launch a nationwide search for a taco-inspired jingle.
The “America’s Got Tacos” contest kicked off Aug. 17 and will run through Aug. 31. The winner will earn $50,000 and a year’s supply of McCormick Original Taco Seasoning, and their video will be featured on McCormick’s social media channels.
“Enjoying a great meal with the people I love means everything to me,” Palmer said in a statement. “With your favorite recipe and playlist, taco night can turn any kitchen into a celebration worth singing about! That’s why I’m excited to partner with McCormick and help taco lovers get creative and make memories.”
@kekepalmer Want a chance to win $50k? Show me your taco songwriting talent and enter @mccormickspices’s #AmericasGotTacos competition! #ad #McCormickPartner #TikTaco #contest ♬ original sound – Keke Palmer
Last year, McCormick scoured the nation to identify its inaugural Director of Taco Relations, ultimately selecting Jo Luna of El Paso, Texas for the role.
During that search, which received more than 5,000 applicants, the company was “thrilled to receive so many engaging submissions from taco lovers across the country,” McCormick Chief Marketing Officer Jill Pratt said in a statement.
The experience inspired the company’s next endeavor: a taco song contest.
“From songs to skits, it’s clear that McCormick fans love tacos – hard shell, soft shell, and everything in between,” Pratt said. “‘America’s Got Tacos’ is our way of giving fans the opportunity to tell their taco love story through song and put their own flavor on McCormick Original Taco Seasoning.”
To enter the contest, taco fans must be 18 or older and live in the United States.
Applicants should film a creative video that incorporates their own original song and highlights their taco recipe using McCormick Original Taco Seasoning. Songs must be no longer than 2 minutes long and cannot include musical covers, remakes, parodies, or renditions of an existing song.
A panel of judges will then select the winner, who will be notified of their victory on social media and through a video call with Palmer.
Submit a video and learn more about the contest on McCormick’s website.
