The popular Goldfish snack brand is releasing new Old Bay-seasoned Goldfish crackers for a limited time.
Starting this month, the Old Bay-seasoned Goldfish snacks will be sold wherever other Goldfish crackers are sold, while supplies last. The suggested retail price is $2.79 for a 6.6 ounce bag.
Jill Pratt, chief marketing officer at McCormick & Company, which includes the Old Bay brand, said customers already use Old Bay to season an array of foods, so the collaboration with the Goldfish brand simply made sense.
“OLD BAY seasoning is delicious on everything from seafood to French fries and everything else,” Pratt said in a statement. “We know our passionate fans often sprinkle OLD BAY on their favorite recipes and snacks, including Goldfish crackers. With each handful, OLD BAY Seasoned Goldfish provides our most loyal fans with another fun, bold way to experience our popular spice blend.”
For anyone unfamiliar with Old Bay’s blend of 18 herbs and spices, the seasoning includes black pepper, paprika, celery salt, red pepper flakes and other flavors.
“What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way,” Janda Lukin, chief marketing officer of Campbells Snacks, including the Goldfish brand, said in a statement. “OLD BAY Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor on their beloved fish-shaped cracker, just in time for summer.”
McCormick has recipes incorporating the new snack collab on their website, including Old Bay crab dip and Old Bay crab mac n’ cheese, both topped with Goldfish crackers – either crushed or whole.
This is Goldfish and McCormick’s second collaboration together, after they released limited-edition, Frank’s RedHot-flavored crackers in April 2021.
McCormick has collaborated with other brands in the past, including Old Bay-seasoned tartar sauce on McDonald’s Filet-O-Fish sandwiches and Old Bay-flavored beer from Flying Dog Brewery.
The company also brought back their popular Old Bay hot sauce for good last year.
