View from above as woman uses touchscreen in a dimly lit luxury mattress store
Screenshot from Saatva Youtube video.

Harbor East is adding luxury sleep to its upscale shopping repertoire.

Harbor East Management Group has announced that Saatva, a premier retailer of luxury mattresses online, will open a nearly 4,000-square-foot viewing room on the first floor of the 1001 Fleet Street building of Harbor East.

Itโ€™s the retailerโ€™s first location in Baltimore and is set to open in early 2024. A press release from the management group describes the viewing room as โ€œimmersiveโ€ and โ€œstate-of-the-art.โ€ There are only 11 such rooms in the United States.

โ€œSaatva Viewing Rooms are designed to provide an integrated mattress exploration, education, and shopping experience,โ€ reads the press announcement. โ€œIn addition to showcasing its award-winning mattresses, organic bedding, designer bedroom furniture and a full collection of luxury sleep accessories, the Viewing Room will be outfitted with the latest in modern retail technology from Samsung.โ€

For example, when a customer picks up a set of sheets or a blanket off the shelf, a screen next to the display immediately begins showing information about the product the person is handling.

โ€œWeโ€™re thrilled to be opening our newest Viewing Room in one of Baltimoreโ€™s premier shopping districts,” said Saatva CEO Ron Rudzin in a statement. โ€œAs an extension of our online presence, our Harbor East location will be another way to experience our commitment to delivering white-glove customer service and made-to-order mattresses that donโ€™t come in a box.โ€ย 

Tim Oโ€™Donald, president of Harbor East Management Group, is excited for Saatva to join the other well-known retailers for which Harbor East is known.

โ€œWelcoming Saatva to Harbor East further enhances the neighborhood as an exciting and convenient destination for Baltimore visitors and residents,โ€ Oโ€™Donald said. โ€œSaatva complements our retail mix with premier products for the home and a unique shopping experience.โ€