‘Other Music’ doc aims to help local theaters, record stores amid pandemic

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Image via the Other Music Documentary page on Facebook.

“Other Music” is a documentary about the loss of a cultural institution.

The beloved New York record store of the same name was a stalwart for indie and underground records, helping to launch bands such as Vampire Weekend, TV On the Radio and The Rapture.

Also on that list is Animal Collective, the avant-pop group with roots in the Baltimore area. Not only did the Animal Collective play there–two of its members worked at Other Music for a time, the band posted in an Instagram story.

Puloma Basu and Rob Hatch-Miller’s film documents the beloved store’s demise in 2016, when the owners decided to close due to a dip in sales and sharp increases in rent.

Of course, right now, amid the coronavirus pandemic, a large number of independent record stores and cultural institutions are in a perilous position as they’ve shut down to adhere to government regulations to slow the spread of the disease.

In an effort to pay it forward, the film production company behind the documentary, Factory 25, is partnering with theaters and record stores across the country to release the movie online and split the proceeds.

Here in Baltimore, the Parkway Theatre and Atomic Books and Celebrated Summer Records are offering a stream of the film, according to Factory 25’s site.

Starting today, viewers can rent the movie; Atomic and Celebrated Summer are charging $10, while the Parkway is asking for $12. The rental is good for 72 hours. Factory 25 said the movie, which has screened at the Tribeca Film Festival, Maryland Film Festival and others, won’t be available on other streaming platforms for several months.

Check out the trailer below:

 

Brandon Weigel


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