Price Plus Presentation: How to Sell a House

Whit Harvey has been selling homes for most of his life. He’s seen the process change over the years, from promoting listings through signposts and print ads to the new buyer who does their initial search online. But two things remain the same – the right price and the right presentation of the home.

“If your house is in perfect condition in a popular location, and you are getting a lot of traffic online, but few showings and no offers, then your haven’t arrived at the right price.” – Whit Harvey

What is the first thing that a potential buyer considers? Price. Most people have a ballpark figure of what they can afford, and sitting down with a mortgage broker or Realtor can help them pin down their price range. On real estate sites such as Realtor.com, Redfin, and Trulia, price filters allow you to search within your parameters in $25,000 increments.

A Realtor arrives at a list price for your home based on recent sales, how it compares to other homes for sale in the area, and general market conditions. This spring, popular neighborhoods in and around Baltimore have experienced a surge in listings, which means your home has some competition. Click to read more.