Ripken Burgers Hit a Sales Home Run

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Photo courtesy rosedabeef.com.
Photo courtesy rosedabeef.com.

Courtesy Bmore Media – Baltimore County’s Roseda Beef expects to hit $5 million in sales this year thanks to the expanded distribution of Ripken Gourmet Burgers.

Named after baseball’s Hall of Fame and former Baltimore Orioles baseball star Cal Ripken Jr., the burgers will help bring in an extra $2 million in sales, says Mike Brannon, vice president of Roseda Beef. The number of outlets for the burgers nearly doubled in one year, from 173 stores last year, when the product was originally introduced, to more than 400 stores last month.

Located at Roseda Black Angus Farm in northern Baltimore County’s Monkton, Roseda Beef makes and markets the frozen and boxed burgers. Roseda Beef is part of Roseda Black Angus Farm and Old Line Custom Meat Co., a meat processor located in a 17,000-square-foot plant at 1600 South Monroe St. in Southwest Baltimore. 

Brannon says the Ripken burgers, priced at $10 per box for four six-ounce patties, is a first for the company. “It’s a big undertaking, our first pre-packed, co-branded product,” he says.

Roseda Beef sells fresh meat under its own name to restaurants and grocery stores like Graul’s Market, a local chain. “We raise cattle and sell strip and tenderloin. But selling the ground beef is a challenge. The Ripken burgers enable us to sell more of the middle meat,” says Brannon.

Read more at Bmore Media



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