In the good academic tradition of keeping things anonymous, when Pediatrics published a study questioning the cognitive effects of a particular childrenโ€™s television show, they identified it only as โ€œa very popular fantastical cartoon about an animated sponge that lives under the sea.โ€

So all we can say is that a show that may or may not be SpongeBob SquarePants is responsible for impairing kidsโ€™ ability to remember, self-regulate, and pay attention (also known as executive function) after only a few minutes of viewing. The studyโ€™s authors hypothesize that itโ€™s SpongeBobโ€™s (sorry, we mean the very popular undersea animated spongeโ€˜s) quick pace that may influence the kidsโ€™ behavior. (Children who were shown a slower-paced PBS cartoon performed better on the executive function tasks.)

This is, of course, bad news for any parent whoโ€™s had to sit through a glacially-paced (and incredibly boring) episode of Blues Clues. SpongeBob is just more fun to watch โ€” for adults at least. But then again, I was raised on a steady diet of hyper-kinetic Looney Tunes, and I turned out fine, I think.

So whatโ€™s your take on kidsโ€™ TV โ€” a threat to healthy development, or an overblown influence?