The season for hibernating is also the season for enhancing, lifting, and tucking. Cosmetic and plastic surgery centers experience a spike in business during the winter months. It makes sense, right? What better time to have work done than during the post-holiday lull in your social calendar, recuperating indoors and under layers of clothing.
Dr. Larry Lickstein, a surgeon at the Cosmetic Surgery Center of Maryland and a US News and World Report “Top Doc 2011,” performs a higher number of body contouring procedures, such as tummy tucks and liposuction, during February and March. He explains, “People are far more reluctant to take recovery time when they want to be out with their friends.” He also says that by February, “People are regretting that holiday splurge.”
Excess weight might be a disappointing leftover, but extra discretionary money from holiday gifts or end-of-the-year bonuses can be beneficial. Most cosmetic centers sell gift certificates year round, but they sell many more as Christmas presents. Clients are ready to cash those in. Lickstein adds that with April approaching, “People are thinking about tax refunds, too.” If there’s ever a surplus of money to treat yourself or someone you love, it may be now.
This season’s passing you by but you’re thinking ahead? The number of breast augmentations rise in the spring as warmer weather reminds people that bathing suits and sun dresses are around the corner. Too drastic? Gift certificates for facial peels and Botox as Mother’s Day presents rival the number sold in December.