Tag: rebranding

Fed Hill’s No Way Jose Café Rebrands as One Star Country Club: ‘Five Star Fun with a One Star Feel’

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Logo via One Star Country Club

The bar that now stands in place of Federal Hill’s former No Way Jose Café wants to be the most down-home country club you’ve ever visited.

Experience “Unexpected Dundalk” with the Dundalk Renaissance Corporation

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The Dundalk Renaissance Corporation (DRC) is pleased to announce the launch of Unexpected Dundalk, a rebranding campaign to entice new residents to the community.

Kicking off this summer with a new logo and redesigned website, Unexpected Dundalk’s mission is to showcase the area’s sustainable and beautiful community that offers both affordable living and accessibility.

“We are excited to begin this new phase of our efforts to attract Dundalk’s next generation, and grateful to our many partners and funders for their engagement and support.  Come check us out; we bet you’ll be pleasantly surprised,” said Amy Menzer, Executive Director of the Dundalk Renaissance Corporation.

Dundalk Will Pay You $5000 to Move There

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Ah, Dundalk — it’s the land of drunks and teenage pregnancy and pit bulls biting toddlers in the face… So goes the stereotype, at least. So it’s no wonder that Dundalk leaders are starting a major effort to rebrand the town.

Part of that re-branding effort includes offering $5,000 to people who buy a home in Dundalk; 30 of the grants are available.

Neighborhood Rebranding – Smart PR or Fool’s Errand?

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Last month, we posted about a classic rowhouse in Roland Park — and received a slew of comments from folks objecting to the neighborhood designation. (The house was at 39th St. and Beech Ave., which is technically a part of the Roland Park Historic District, but more closely associated with Hampden, according to our intrepid readers.) And remember when some folks tried to rechristen beloved Pigtown as blander-but-more-expensive-sounding “Washington Village”? Now you can add another neighborhood rebranding effort to the list:  The East Baltimore neighborhood known as Middle East is being referred to as “Eager Park” in new marketing materials — and the renaming attempt is making some residents hopping mad.

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