Tag: veganism

Baltimore Gets to Test Out Chipotle’s New Vegan Protein




Have you seen the new computer-animated Chipotle commercial? The one with the scarecrow?

It’s gotten a lot of praise — for being so well done — and also a lot of flak — for being so emotionally manipulative. One point of criticism is the video’s subtle implication that the meat-heavy burrito chain is vegetarian. (Rarely brought up is the video’s other implication — namely that Chipotle was founded by a melancholy scarecrow.)

But now the sort-of ethical, quasi-natural Mexican grill is adding a vegan protein to the standard choices of beef, other beef, chicken, or pork. It’s a braised tofu with peppers and spices called Sofritas, and Baltimore is among the first wave of East Coast cities to test it out.

Kale and Potatoes: Baltimoreans Embrace Vegetarian Cuisine

Kate St. John and husband Aaron Ross, do-directors of the Humane League. Photo by Steve Ruark.
Kate St. John and husband Aaron Ross, do-directors of the Humane League. Photo by Steve Ruark.

It hasn’t always been easy being a vegetarian in a meat and crab cake town like Baltimore.

“Twelve years ago, you’d be lucky to find maybe one soy milk in the grocery store,” says Baltimore vegan Aaron Ross. “Now even chain stores have choices — sometimes even whole aisles dedicated to vegetarian options.”

Along with the growing number of choices for the herbivore consumer, Ross points to more evidence that vegetarianism is gaining currency: Baltimore City last month became the first “Meatless Monday” public school system in the U.S. The Johns Hopkins Bloomberg School of Public Health is one of the partners in the effort.

Baltimore’s soul may still be made of meat and crab cakes, but the city has seen more vegetarian-friendly restaurants, groups, and activities springing up around town. They include Liquid Earth in Fells Point, Mount Vernon’s Land of Kush and One World Cafe in Charles Village.