As the University of Maryland begins the search for a new football coach, thereโs fresh evidence that the Terps are looking to follow the model that Oregon and Nike established out west.
Just like the Ducks did in Nikeโs Phil Knight, Maryland already has an alum who built a massive sportswear company thatโs willing to give back in the form of big money for new facilities. In Marylandโs case, Under Armour CEO Kevin Plank founded his company while on the football team, and recently agreed to pony up $25 million for a new athletic facility.
But thereโs another piece required for a winning program: the head coach. The Terps dropped Randy Edsall midway through the season this week. In an interview the Baltimore Sunโs editorial board, University President Wallace Loh said the coach needs to be larger-than-life if the team is going to have massive success.
โYou have to have an outsized personality here. Itโs not just knowing the Xโs and Oโs. Thatโs why you have the Jim Harbaughs, the Urban Meyers. But, my sense is that when people see that weโre in the Big Ten, weโre in the big leagues now, and itโs about football.
Itโs also about money. Loh said the schoolโs athletic director now has the โtoolsโ (read: dollars) to attract a top-flight head coach as a result of the schoolโs membership in the power conference.
Loh even mentioned former Oregon coach Chip Kelly, but only played up the rivalry by saying that he is currently struggling with the Philadelphia Eagles. In the search for a head coach, Loh said the team would tout the โpotential of this being another Oregon.โ
With the season already ongoing, the Terps will probably want to find someone fast. But they wonโt be the only ones looking, as the two USCs in Southern California and South Carolina also just lost head coaches in the same weekend.

